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B2B Leads Generation – Tips and Strategies

B2B Leads drive businesses and unless you have people buying your product or service, what’s even the point? 

If you are B2B company, then lead generation is probably the thing that wakes you up at the crack of dawn. But there’s no need to lose anymore sleep on it. 

We have searched the internet from end-to-end and brought you the 10 best strategies that will work (because stats don’t lie). 

Excited to find out what they are? Let’s take a look on how to generate B2B leads : 

Email Marketing leads the way

Email marketing facts

In the world of the internet, old is generally obsolete. However, that’s not the case for email marketing. 

Today, online surveys have concluded that email marketing delivers the highest volume of leads and ROI at 62% and 61% respectively. Whether you already have a compiled list of leads that subscribe to your email, or you are going cold, whatever the case, email marketing is likely to deliver. 

The tip to keep in mind is to be innovative, somewhat quirky, and separate yourself from the crowd. Stop using generic marketing buzzwords and try sharing a vision, mano-a-mano. 

Run A/B testing on website pages

Sometimes, you might be doing everything right to get the water into the bucket, but the holes in it are seeping the good things through. 

No, we aren’t talking about your bathroom problems. Marketers often do not look into optimizing their landing and home pages. A simple change in picture or form background could make a drastic difference. 

Getting your marketing right has always been a process of trial and error. 

Use Marketing automation

Abstract and symbolic presentation. Interactive Marketing Communication. Businessman sending products to consumers, Businesswoman collecting feedbacks from consumers. Outline vector illustration.

If there is technology available, use it to gain B2B Leads. 

With marketing automation, you do away with a lot of man hours that go into curating lead lists, observing and managing customer trends, and feeding their needs accordingly. 

An automated platform is the right tool to get all of this worked out and delivered seamlessly. Automated lead generation and email marketing can increase your sales by almost 5 times! 

High-quality content marketing

Cropped shot of a young businesswoman at work

Content is king. Value is the currency. 

B2B Leads or business owners need to understand that. Leads are going to flourish to your product or service only when they find value in what you have to say. 

Therefore, always market high quality content over high volume. 

Work on webinars, podcasts, white pages, company newsletters, e-books, and blogs. Cover targeted topics that your audience will find useful and your lead generation tactics will become more potent! 

Optimize your mobile website

A new generation of mobile friendly professionals are entering the workforce. 

Statistics show that over 60% of website traffic comes from mobile visits and if yours is not optimized accordingly, that’s the kind of visitor volume you are likely to lose. 

Mobile optimized websites have been found to reduce purchasing time and also improve customer loyalty. It’s definitely worth it to make your websites more mobile friendly. 

Add valuable freebies

Giving gift GIF

Every website promises something free today – but how much of it is really worth anything?

Mostly none. Which is why this is the lead generation strategy that could help you stand out amongst your competitors. 

When you give something out for free to your visitors, they know it’s to convert them into paying customers. Yet, it also adds value to their lives and gives them a sneak peek into what they are likely to get when they become paying customers. 

So, if you are marketing a feature as free, make sure it is useful to your customers!

Add a free tool

One of the best ways to drive more traffic to your website and generate leads is to add a free tool. 

Free tools bring in more people to your pages for usage and if you use it with the right CTA, then you could be organizing all that high volume traffic into qualified leads. 

Also Read : Top 7 Tips to Generate high quality leads

Work on referrals and customer retention

It’s no news that retaining customers is a lot less expensive than gaining new ones. 

But who said you cannot combine them together? Send referral forms to your existing customers and offer them discounts on every successfully acquired customer. 

Structure the game in a way that everyone wins and your B2B business will always flourish. 

Add shareable ideas to your content

We are in an age of social media shares and the first step towards generating more leads is to increase your reach. How can you do that? 

Add ideas to your blog posts and social media content that are worth sharing. 

When more people discuss you, more people will want to do business with you as well. 

Work on your social media

B2B Leads often think that social media presence is not that important. 

But that’s far away from the truth. Focus on managing your LinkedIn, Instagram, and Facebook pages to maximize reach and run lead generation campaigns through it. 

What are you waiting for? Follow our 10 B2B leads generation strategies to push your business to the next level. Want to grow your business even faster? 

Get in touch with Nexuses today and help us grow your business faster and more holistically!

Click here to get a FREE Qualified Lead!