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The Ultimate Guide to TikTok Marketing Strategy

Looking for a TikTok marketing strategy for your brand promotion?

Are you trying to drive mass traffic? more conversions?

TikTok has proven that it is no passing fad. It has surpassed Snapchat, Twitter and Pinterest with millions of downloads.

Rapidly gaining popularity with Gen-Z, the app is now attracting various businesses as well.

Not sure how to get started? We have got 9 ideas for awesome TikTok content below.

The game of brands on Tiktok

While Gen-Z is using the platform to show their creative side, some brands have started to experiment the same for brand promotion.

1. Create an account and start posting

The best way to market your brand on the platform is to create an account and to start posting. Keep in mind the history of the platform, the user base, and accessible content on the app.

Start peddling your own videos and content.

Tiktok marketing

2. Let other people create for you

Another prevalent trend for brands is to encourage your customers to post about your products/services online with a hashtag or QR Code. If you have a shop, make sure your TikTok username is visible properly. It is quite probable that your customers will end up posting about their experience there. Keep in mind whether they post positively or negatively is up to you,

Your service matters!

marketing search terms

9 Ideas for Engaging TikTok Video for your brand

1. Create a branded hashtag challenge

Hashtag challenges are a huge trend within the app. You can, for example, use the hashtag on the packaging of your product or at the menus of your restaurant and ask your customers to follow the #yourbrandchallenge, which means dancing around to a chosen song with your product in their hand in a clear view.

A number of companies have used branded hashtag challenges to great effect, but the real champion is Chipotle. They used National Avocado Day to launch the #GuacDance hashtag challenge on TikTok.

During the six-day campaign, Chiptole saw a record-breaking 430 million video starts with the hashtag #GuacDance. This translated into real sales: Chipotle served more than 800,000 sides of guacamole on a single day, as a result of the challenge.

A few things learnt from the #GuacDance success:

  • Make it easy.
  • Make it fun.
  • Have a goal in mind.

What do people love best about your brand? A challenge that celebrates your most beloved products, qualities or promotions.


TFW guac is free. Online/in-app only 7/31 #GuacDance Terms:

♬ The Guacamole Song – Dr. Jean

2. Share an educational video

TikTok is just not for goofy, irreverent content. But it is, in fact, an amazing platform for sharing informative content in an approachable, easy-to-digest format.

For Example – Dr Danielle has racked up more than six million views with her videos about health, pregnancy and periods.

For doctors like Danielle, TikTok is the perfect place to reach teens and young adults who need this information, and may not have their own trusted health providers to talk to.

Socially-minded businesses have an opportunity with this platform to get their messages across.

Educational video Tiktok marketing strategy

3. Partner with an influencer

Working with a creator or influencer on TikTok gives you an opportunity to connect with their audience and get benefit from their creativity and unique style.

For example, Mucinex partnered with influencers on a #TooSickToBeSick campaign. The campaign promoted the message that a seasonal illness should not ruin your Halloween fun.

There are a few ways to partner with Influencers on TikTok:

  • Account takeovers: Allow a creator to post content directly from your account. Typically takeovers will be cross-promoted on both your account and the influencers.
  • Hashtag Challenge: Partner with an influencer to promote your brand’s hashtag challenge to his/her’s audience.
  • Endorsements: Get influencers to promote your brand or product on their own channel, as part of a campaign or a product review.

A few tips about working with Influencers on TikTok:

  • Find the perfect match. Do not just partner with the biggest influencer who you can find. Make sure to work with someone whose values and audience aligns with yours.
  • Be authentic. An influencer is valuable because they have a genuineness that their audience loves and respects. To be an effective partner, you need to let them have creative freedom in the content they create for your brand. Come up with a game plan together.
  • Measure impact. It is essential to have a goal in mind. Track the outcome of your influencer partnership, whether that is sales, audience growth or campaign participation, to measure your success.

Here’s everything else you need to know about influencer marketing.

Influencer TikTok marketing strategy

4. Celebrate special occasions

TikTok marked International Women’s’ Day with the hashtag #SheCanDoIt to celebrate female creators.

The occasion was a springboard for accounts focused on women’s rights and history to get a turn in the spotlight.

Just like TikTok’s attempt, every brand should keep track of their upcoming events or occasion especially those with particular relevance to their products and brand story.

Remember: Social media content calendar can help you plan for those occasions so that you never miss an opportunity to capture audience interest

5. Create a tutorial

Today, not just beauty, tutorials of all varieties play well on social media. Everyone wants to learn something new, especially when you can break it down into 60 seconds or less.

Quick-cooking tutorials, makeup tutorials, marketing tips and tricks are popular on TikTok and often, creators cross-promote their YouTube channel where they offer something in more depth and detail.

Whatever your brand does or makes, find a way to bring it to life with a TikTok tutorial. Styling tips, product demos, fitness facts… the opportunities are endless. Dive in!

6. Cover current events

Many viral trends live and die on TikTok. But the outside world has an influence too. Pop culture and major news infiltrate the platform, where they take on a new life.

By finding ways to transform those topics into engaging video content, brands have racked up more than 390,000 TikTok followers.

Serious topics are delicate, and a funny is taken lightly. But the Washington Post proved that it is possible to achieve a balance of humour and information.

Also Read: How to use Instagram for Business

7. Join a viral craze (or create your own)

There is always a viral dance craze happening on TikTok.

Once it hits mass, it enters the mainstream consciousness, like when SNL’s Kate McKinnon and Elizabeth Warren did the Flip the Switch challenge.

Dance challenges are usually themed around a particular track, a particular sequence of moves, or both. Flip the Switch is an example of that, featuring the titular Drake song and two people switching places in front of a mirror.

8. Create a branded filter

Instagram and Snapchat creators add lenses and AR filters to their videos to create special effects.

Brands can take advantage of this feature by uploading custom filters on TikTok too.

Creating effects and filters requires design expertise on the part of your in-house team, so it may only be worthwhile for a major event or occasion. But if done well, filters can boost brand awareness and grow your audience, as well as generate a ton of on-brand content from your followers and fans.

branded filter

9. Run a contest

Uniqlo launched their TikTok multi-marketing strategy campaign in 2019, asking participants to create videos of themselves wearing their favourite Uniqlo pieces with the hashtag #UTPlayYourWorld

The contest was open to all creators from the US, France, Japan and Taiwan. Winning videos would play in select stores of the participating countries. The contest was a huge success. The #UTPlayYourWorld hashtag has over 700 million views.

This was a win-win and an example of how user-generated content can help your brand.

User-generated content boosts credibility and trust, especially when it comes from trusted creators. When you reuse the same with permission, you build relationships and loyalty. User-generated content saves you the time and cost of content production.

A Final Note

TikTok has taught businesses one thing, it is that experimenting with new platforms and thinking outside of the box can help engagement with new audiences and boost brand awareness.

Using a TikTok marketing strategy can turn out to be great for your brand. So download it and start experimenting.

Do you feel this TikTok marketing strategy relatable and useful? Tell us in the comments below.

Whether you want to increase your social presence on TikTok or merely change your strategy or just probably want to expand your business, we have got you covered! We will manage your TikTok marketing strategy and policies from scratch. So get ready for more business opportunities!