With an outraging competitive business world, it becomes a necessity for every business to pursue out of the box business tactics to survive. To a B2B business, organization leads are the utmost priority. Without leads, there will be no conversion, and no conversion means a business shutdown. Maybe not right away, but soon enough!
Leads are the lifeline of any kind of business. Most B2B businesses try to generate leads by cold emails. Cold emails are similar to that of a cold call but less pushy.
A successful cold email outreach plan mainly uses personalized cold emails to make contact with potential customers that you have had no prior relationship or connection with. The main purpose to cold emailing someone is to effectively boost your sales process and add revenue to your business.
For start-ups, cold email is the quickest method to experience growth in a short period of time.
Are you thinking about what strategies you will apply for cold email outreach? How can you plan the perfect campaign that will generate leads for your business?
We have created an ultimate guide for you on how you can pursue cold email outreach strategy and four excellent email templates you can use for your own campaign.
The ultimate cold email outreach strategy – step by step explained:
1. Determine your desired results
If you want your cold email to be a success, start with a plan but you must have a clear goal before you set out the plan. What exactly are you trying to accomplish? Is it spreading brand awareness? Prospecting? informing your prospects about your product? or just letting the existing users know about a new feature added to your product.
Once you have successfully nailed your plan, you have to find out about the results. If you are planning to launch a campaign and make it successful then do not stop testing and tweaking your campaign.
Measure your desired results with your actual result. At the end results matter the most. Look at your click rate if your goal is brand awareness. Send a link to the website with emails and see who visits your website and takes at least one action. The actual responses of the audience will determine your campaign’s strengths and weaknesses.
2. Identify the perfect prospects
Just like cold calling, even if you have the best cold outreach emails, they will still prove to be worthless if it is not reaching the right audience. List building and list-buying are very critical in terms of cold emailing.
Prospecting is not always about the biggest list, it is about getting the best-qualified list. For this social media is the gateway, it is free, effective and most importantly it allows personalization. You can get to know your prospects’ interests, goals, passion. This can be used to create a more personalized cold email. Different social media platforms like LinkedIn, Facebook or Instagram help connecting prospects in real life though virtually. You can make the use of different smart automation tools like LinkedIn Sales Navigator or other sales intelligence software according to your requirements. Once you have a proper list and prospects’ correct contact information or email address then go for cold emailing. Target the right person at the right time is the key.
3. Craft the ideal email template
Crafting an email template that does not have a seize attention with the right subject line will be a total waste. Subject lines are the heart of an ideal email template. Make sure that your email template subject lines cater to the following:
- Personalization – It is necessary to use personal details like prospect’s name, company name, or any other knowledge you have in order to grab their attention
- Cut to the chase – Do not beat around the bush. Be brief and conversational like a friend. The shorter it is the better.
- Be genuine – Credibility is the key to an ideal email template. Do not give such promises you will not be able to fulfill and this affects credibility.
The body of your email needs to deliver statements made in the subject line. Try using social proof, showing how your product or service can help them or use helpful articles, share exclusive statistics that can provide them with highly valuable content.
Last but not the least, the cold email template must end with a strong call to action.
4. Set a winning email sequence
Deals do not close by sending just one email. One message and you generate lots of leads? NO! you need to do more than that. Make your follow-up strategy from the beginning. You need to keep a basic follow up on your prospects you are sending the emails to. According to research, the best time to send an email is between 8 a.m. and 10 a.m. and 3 p.m. and 4 p.m.
Four Powerful Cold Email Templates
You can use these four powerful cold email templates to kick start your cold email outreach campaign.
1. The ‘help me find the right person’
I’d like to discuss [common industry problem, pain point] with your company. We’ve helped [company name] solve a similar problem, and I’d love to see how we can help [their company] too.
Would you be so kind as to point me toward the best person to talk to and share the best way I can reach them?
Thank you for your help.
2. Highlighting mutual connections
Good morning Michael,
At brunch yesterday with [shared connection or friend’s name], she mentioned you were looking to [solve pain points or achieve specific goal], which happens to be my company’s specialty.
She suggested I reach out to share a recent success we had with [happy relevant customer], where we improved their [goal-related metric] by on-boarding [software, service, etc.].
If that sounds interesting to you, I’m available Thursday at 2 p.m. for a quick call if you are.
3. Showcasing value and social proof
Could your team handle an additional 15 leads a month?
I only ask because after just three sessions with our consulting team, we were able to help our other clients in [their specific industry] see results that impressive. In fact, we just finished working with [notable company or person in their industry], and they are already seeing dramatic results.
I’d love to tell you how we can help [their company] achieve similar results. I have an open slot on my calendar this Friday at 11 a.m. Does that time work for you?
4. Establishing trust through sharing helpful resources
I’ve just finished research for my new [industry] white paper and discovered that [specific pain point] can be a major challenge in your field. Do you find that to be true?
If so, I came across this [piece of content] that I found very useful and thought you might also. It dives into great detail on how [pain point] originated and how the best in the business overcame it. I’ve attached it here if you’d like to check it out.
I’m finding all sorts of useful content like this in my research. Would you be open to chatting more about it over coffee next week?
You should always offer value to your prospects. Always warm up your cold emails through personalization and try to get them to respond. Have a genuine conversation and create bonds with your prospects. Cold email outreach strategy is by far the greatest method for generating leads as well as validating future business ventures. Tell us what you feel in the comments below!
Want to learn more about cold email outreach strategy or how you can generate leads via them? Discover how Nexuses can help you with your email marketing to crack your company’s growth. Connect with us. We surely will love to hear you out!