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How to Use Twitter to Grow Your Business, Traffic and Sales

When it comes to your business how do you use Twitter?

Wish to get more clicks through to your website from Twitter?

How do you increase your twitter followers?

Most businesses spend a lot of time and energy on Twitter but have no clue on how to approach Twitter the right way for their business.

Do not worry!

With focused action, you can make your Twitter account a lead-generating machine.

Here are tips on how you can use Twitter to grow your business, traffic and sales

1. Implement Twitter Cards

If you want every tweet you send to stand out then use Twitter cards.

You can set up your website according to the timing when people share your posts, the image shows up in the tweets they send. Learn how to set them up here

Once you set up Twitter cards on your website, go to http://smo.knowem.com/, and enter web address then click on the Twitter tab. This will tell you if your Twitter cards are set up correctly or not.

Twitter card

2. Build Your Twitter Followers

Increasing your Twitter followers number can benefit your business but make sure that the followers are properly engaged and well-targeted.

Social Quant can quickly increase your Twitter followers by using data and analytics to find suitable users and conversations.

You can select keywords to target your audience. As your follower numbers increase, you get more engagement and clicks through to your website

3. Identify Influencers and Engage with Them

When you engage with influencers you create the opportunity to gain more followers, more engagement and more traffic to your website.

Influencers have the audience you want, so building a great relationship with them can turn out to be a win-win situation for you.

Use SocialBro to find these influencers.

All you need to do is –

Sign up for the service and connect your Twitter account.

Next, click on Target and then click on Discover New Twitter Users.

Input a keyword related to your industry or your business and hit search.

Twitter users are usually arranged in order of their follower numbers. Use the controls on the left of the screen to narrow the search.

Identify influencers and then you can follow them directly from the SocialBro interface.

You can also add them to your Twitter lists or just send them a tweet or a direct message. This is a time-saving process.

4. Use Twitter Lists to Manage Your Contacts

As your follower numbers reach higher, your timeline gets overwhelming.

If you really want to keep track of some followers, and some people’s tweet you would not want to miss, then it is better to just add them to a Twitter list and follow them alongside instead of your main timeline.

Tools like Hootsuite and TweetDeck enables you to set up columns to follow tweets from your lists.

You can make these lists public or private. Or you can just subscribe to public lists that other users have created.

Some easy tips to find lists created by other people:

  • When looking at an influencer’s Twitter profile, click through to see if they have any public lists
  • Look more closely at the Twitter lists you have added to over the years

5. Use Twitter Advertisements to Target Your Email List

Your email list is generally made up of people who have chosen to hear more from you, so they are the best people to target with your advertisements.

When setting up your advertisement, use Tailor Audiences and upload your email list.

Twitter will match those email addresses with registered users and then target them when you have a product to promote. Growth Marketing Agencies use this technique to remarket products/services of their clients.

6. Use the Right Hashtags

Tweets containing 1 or 2 hashtags only have 21% higher engagement than those with 3 or more?

You can get tempted to squeeze every hashtag you can think of into a tweet to attract attention, but that will just fail.

You need to be careful, narrow down your hashtag choice to 1 or 2 per tweet.

Hashtags are great for visibility and getting your tweets in front of more and more people.

How do you choose which hashtags work best?

Ritetag will help you to identify the right hashtags you need to use.

Enter a keyword related to your business and Ritetag will provide you with a long list of hashtags.

This is an effective way to use Twitter to grow your business.

Hashtag post

7. Research Your Competitors’ Audiences

If you really wish to find out who your competitors are engaging with on Twitter or if you want to connect with new people use Twitonomy.

With the help of Twitonomy, you can enter any Twitter username and receive a detailed analysis of their profile.

Remember to check there are no hashtags you are missing out.

8. Monitor Twitter for Keyword Mentions

Hootsuite and TweetDeck allow users to set up search columns so that any mention of a particular phrase it immediately gets highlighted.

For example, let’s say you own a restaurant and want to identify people looking for somewhere great to eat in your area.

You might want to search for words like “food recommendations” or “where to eat” and a mention of your location.

After that, you can follow up and respond to those tweets. Start to build new relationships and contacts.

9. Use Your Pinned Tweet

Twitter allows you to pin one tweet at the top of your timeline so when anyone looks at their profile, they can see that tweet first. So make sure to pin an important tweet that will interest them.

Pinned tweets are an effective way to draw attention to your current promotion or to your most recent content.

You can set up a pinned tweet by clicking on the three dots under update and choosing ‘Pin to your profile page.’

Pinned Tweet

Also Read: The Ultimate Guide For B2B Twitter Marketing

10. The Real Power of PRISM

A framework called PRISM is designed to help businesses build sales online step by step.

Each letter in the word PRISM is a definite step towards profitability.

P – People.

It is all about building customer relationship and raising your profile so people know about your business’s existence.

R – Relationships.

Your audience must be engaged and active if you are to sell to them. Build strong relationships with your followers.

I – Inbound Traffic.

You need fan and followers from social media to visit your website if you really want to make any sales.

S – Subscribers and Social Remarketing.

About 70% of the site visitors will never revisit your site, so try to capture them while you have their attention.

Set up a compelling email subscription and persuade visitors to subscribe to your email list when they enjoy your content.

Use Facebook pixels and other tracking apps to set up retargeting advertisements so you can try to recapture people who have visited your website without subscribing.

M is for Monetization.

Set up sales funnels to guide your email subscribers on becoming paying customers.

Wrapping Up

Building an online presence is tough. That takes a lot of hard work, time and energy. For some businesses to survive building an online presence becomes a necessity. This is where Twitter comes to the gameplay. With the tips and tricks mentioned above, you can easily take your business to the next level. Do you find these tips useful? Tell us in the comments below.

Want to boost your follower numbers and increase your targeted engagement? We have got you covered. Manage your Twitter presence alongside your other social media channels us. We will manage all your scheduled posts, make videos, engage your audience, to measure your business efforts but most importantly we will give you leads. What are you waiting for?