Looking for every method to grow your business?
Tried and tested most email marketing software? Still, confused on which on to which one will be the best for your business?
It might sound simple enough, but with an overwhelming 450+ email marketing tools to choose from, in a rapidly-changing market it becomes a tough call to choose an email marketing software that is easy to use, affordable, and has features to turn your leads into customers
Which is why we created this guide just tailored for you and your business.
Let’s Jump In !!!
The 10 Best Email Marketing Software.
1. Active Campaign: best for small businesses & enterprises
One of the most popular email marketing tools with over 90,000 small businesses customers at this time.
ActiveCampaign pioneered the visual automation builder which, unlike other tools that require expensive consultants and training to use, enables everyone to craft powerful email automation sequences with no prior experience needed.
ActiveCampaign has revenue-boosting features. From predictive sending and predictive content to triggering SMS messages or site messages on your website, it provides an exceptional toolkit for small businesses to grow their business.
ActiveCampaign is the one and only email marketing tool to offer a Customer Success Commitment, which outlines a set of standards around education, support and trust.
As a customer, you have only contact ActiveCampaign’s support and they would provide a response within a couple of hours with a solution.
With the introduction of goal tracking and attribution, it is, likely the best balance of power, affordability, and ease of use.
2. Moosend: best for small agencies & non-profits
It would be tough for you to find an easier-to-use tool than Moosend, as their platform offers all of the essentials, from well-designed templates to a visual campaign builder, and some extremely advanced features, like weather-based email triggers and AI cross-selling recommendations.
While all the email marketing tools feature visual email builders & easy-to-use interfaces, some are better than others and moonsend is the best one.
Moosend also enables agencies to white label the platform and set a markup for clients to earn a small profit from licensing the software to clients, and also offering most generous discounts for non-profits at 25% thus, making it a great choice for non-profits looking for a simple tool to send newsletters.
3. Hubspot: best for B2B service companies
World-class in offering businesses all-in-one sales and marketing platform, that also includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between.
Using Hubspot as the backbone of your marketing and sales, you can easily attribute every dollar in revenue back to the marketing campaign, newsletter, or blog post that influenced each sale
Hubspot is the undisputed leader in the category of CRM and marketing automation features extremely powerful, yet straightforward to use because Hubspot contains so much data on each of your leads, which can easily use their marketing automation platform to build email sequences, then use CRM data to trigger emails to contacts based on their behavior.
As a marketing platform, it comes with no surprise that they offer a huge variety of reports, answering every marketing question imaginable and this kind of reporting comes at a cost as their platform becomes exponentially expensive as your list or feature requirements grow.
4. Omnisend: best for eCommerce
Designed to help eCommerce brands control their marketing across multiple channels, by offering automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and Whatsapp – which they claim have 10times higher click-through rates than email
Omnisend focuses purely on eCommerce and has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it is evident that Omnisend’s built by a team thoroughly aware of what works in eCommerce.
Omnisend has a ‘campaign booster’ feature which automatically resends campaigns to subscribers who have not opened an email campaign
Omnisend hooks into most eCommerce platforms, like Magento, Shopify, and BigCommerce where it goes to one step further is in integrating with the review, loyalty and help desk platforms, such as Yotpo, Smile .io and ReCharge and drives campaign on how to impact sales.
5. Rejoiner: best for managed email marketing
Unlike other self-service email marketing platforms in this guide, Rejoiner offers a well-managed email marketing platform.
Effectively outsourced email marketing department helps them offer services on everything from email marketing strategy to the copywriting, design and deliverability testing of email campaigns.
Many brands spend hard cash on email marketing software, only for the accountability of results to be on their internal team but this is flipped on its head with Rejoiner, the company would be providing the software shares with the responsibility for driving incremental revenue.
6. ConvertKit: best for bloggers
A relatively simple email marketing tool used exclusively by bloggers and online course instructors to develop their personal brands.
ConvertKit encourages the users to send plain-text based emails to increase engagement as most of its users are individuals trying to build a personal brand this makes sense.
If you are a content creator who just needs a simple tool to serve your audience with regular content then ConvertKit is the one for you as it kindly offers the ability to open a free account and send emails to up to 100 contacts.
7.SendinBlue: best for transactional emails
They built an email marketing automation product to send transactional emails and provide for good deliverability rates.
If you need an email marketing tool with a solid API to get your emails into the inboxes. SendinBlue is an excellent choice for it.
8. Autopilot: best for marketing automation
Email marketing is not about sending bulk newsletters but sending the right messages to the right leads at the right time, automatically.
Autopilot has one of the best-designed canvases for building email automation sequences by solving it in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, thus making it easy for teams to collaborate on building sequences.
Having to configure integrations using a tool like Zapier makes your sequences much easier to understand and proceed.
9.MailerLite: best for personal projects
MailerLite is the best email marketing tool for value for money as it is free for sending up to 12,000 emails/month to less than 1,000 contacts.
MailerLite is a universally good tool irrespective of any industry. Whether you are growing a small charity, a side-hustle, or are a freelancer starting out, MailerLite offers everything that you need to send bulk email marketing campaigns.
For every beginner and personal projects, where you just need to send beautiful email campaigns to engage your audience, MailerLite is ideal for helping you crack it.
10. MoonMail: best for developers
In order for you to get the best deliverability rates, there are a few things email marketing services need to do:
- Ask clients for review if they receive too many complaints or bounced emails
- Remove problematic clients and monitor blacklists
- Manage the reputation of their IP addresses accordingly
AND MoonMail is a tool that has the highest deliverability rates.
Now coming to the technical aspect MoonMail is basically meant for developers.
Every campaign, typo fix, and email sequence must be briefed as a development task, diverting scarce design and development resources to something that would be a flagrant waste of a developer’s time.
MoonMail provides a developer with the infrastructure benefits of AWS while enabling them to build email campaigns in a friendly UI.
Perfect for a small technical startup, where all on the team is fluent in AWS and needs the flexibility and power of SES without the creation of the emails themselves needing to be coded.
Which one will you try? Tell us in the comments below.
If you are still not sure which email marketing tool is right for you, you can try any or combination of them based on your specific requirements.