There has always been one question that continues to baffle every SEO guy for years. That’s about how to achieve the number one position in Google SERP. It’s somewhat of a mystery especially due to the number of factors that decide the fate of a search result.
I have seen organizations putting lots and tones of money into SEO and digital campaigns hoping to see their results at the top of the SERP(search engine result page).
Your search ranking goal in 2020 should be to rank your website and well-designed landing pages for specific search terms that your potential customers are searching for.
Here are some tips listed below that can help you to Rank on the First Page of Google:
1.Target Right Search Terms.
One thing that many people neglect is the value of search terms. For instance, is it worth it to get your blockchain development company at the top of search results for the term “blockchain”? Or is it profitable to try to rank on some specific terms such as “blockchain development company in U.S”?
Two reasons ranking for the long term, specific queries:
- You will be targeting the right audience with such searches. The visitors to your website will be already looking for your services.
- Most of your competition will still be trying to rank for the generic terms, and they will be competing hard against the likes of Wikipedia for that. Ranking for generic terms is harder than ever.
2.Build links logically, not en masse
Since the early 2000s, one thing you kept hearing continuously is the value of links in bringing SERP rankings. Google’s search algorithm depends on links to rank your website or webpages. It’s still the primary ranking factor. But there are many other aspects that are attached to it.
Links no longer add value until they are relevant.
For instance, if you are getting a Wikipedia link on the anchor text “ what is blockchain” and connecting it to your service page would be regarded as illogical and unworthy. Why? Because your reader usually clicks that link to learn what is blockchain and not to get to some sales page that gives such a service.
Similarly, awkwardly placed keyword links no more add value.
How do you build relevant backlinks? Well, all you have to do is you have to develop great content and get it published on your website. Links will naturally come. Secondly, create great content and approach leading online publishers in your industry to publish your content for free and all you can ask him to provide a backlink to your website.
3.Optimize for speed
Speed plays a very crucial role in SERP ranking. Without a high-speed website that launches within 3sec, you can’t imagine your website to rank on the first page of SERP. A high-speed website is extremely important. Check your website speed online through GTMetrix or Pingdom for free.
One thing to keep in mind that unless you use content delivery network (CDN), your website speed will always be lower than ideal from a location further away from your server.
4.Make your site fit for voice search
Marketing analytics company comScore estimates that by 2020, more than 50% of all Internet searches will be done via voice. Not only voice search gaining prominence every day, but also the purchase trends of the consumer for wearable tech, smart speakers and other IoT devices are on the rise as well.
In other words, we are rapidly approaching toward voice-first world when it comes to searches similarly how we moved into a mobile-first world recently.
5.Enrich your content with multimedia
When you enrich your website content with images you increase your probability of showing up on image search of Google, it has been found that image-rich search results have improved click-through rate(CTR) for Google search positions 3 – 10.
Image optimization is also an important factor in SEO. Optimize your image with proper image attributes such as as-Alt, title, description, etc. As it helps search engines to index and categorize images more accurately.
Now, about videos: Studies have found that web visitors are 63% more likely to purchase a product after watching a video. Videos are powerful and hence they not only help your website to rank on the first page of Google but also for Google video searches.
In order to rank better, host your original video on youtube and embed them in your content.
6. Make your sites for the mobile
Mobile optimization is a process of ensuring that the visitors who access your website through mobile devices have an experience optimized for the device.
With every passing year, people spend more and more time on their tablets and mobile devices, but many websites still aren’t designed to account for different load time and screen sizes. Mobile optimization takes a look at page speed, site structure, site design, and more to make sure you’re not inadvertently turning mobile visitors away.
These are a few important factors that can help your website to rank on the first page of Google.
Want to future-proof your website SEO for 2020 and beyond? Contact an SEO consultant now.