Content marketing has become a marketing strategy in its own right. And why not?
Content marketing focuses on creating and curating a product’s value in a viral or searchable way. It puts the focus back on the customer experience rather than the product itself. It appeals to the brand’s ethos, rather than any specific product quality.
Content Marketing provides a direct line to your consumers giving you the opportunity to influence drivers of sales and greater brand awareness. That connection is what can make or break your marketing strategy. Content marketing is still one of the most effective ways for small businesses to reach their target audience, but it takes more than just creating great content
To help you better understand the importance of content marketing, weβve put together a list of the top advantages that content marketing can provide your small business:
SEO
Beyond a doubt, producing and optimizing valuable content on an ongoing basis is the best way to influence your Google rankings. The quality of your content improves your ranking in two ways:
1) It increases your relevancy score when it’s high quality and new on topic.
2) It elevates your rank π so that you show up higher or farther above the fold in search results.
Content Marketing and SEO are like peanut butter and jelly . Building a proper SEO strategy is tough. When your content sucks, you might as well hang it up; it will just get you buried.
Get in front of customers with content that actually benefits them and is relevant to their questions. As we all agree that content drives traffic and eventually leads to customers.
Authority
The content that you create becomes an asset, a resource. Eventually it gets ranked and starts to rank for more competitive search terms like your target keyword. It’s all about getting π backlinks from high domain authority websites and adding value to your readers.
Content Marketing is being used as a new and growing tactic to generate brand awareness, leads, and sales. It helps you improve your relationship with your customers, and builds π€ trust. It is a great way to build credibility for yourself and build a reputation.
Trust
Trust is built on a long-term foundation. Great content builds trust over time for consumers and brands, when that content answers questions, addresses concerns, or gives audiences behind-the-scene looks at things they normally wouldn’t see.
The average consumer spends 4.5 hours a day on mobile devices and spends 44% of their time reading online content. Consumers trust online content more than any other source, including search engines and social networks.
Relationships
Content is the driving force in making relationships, and thus leads, π± grow with customers to become strong and lasting, turning them into raving fans that will spread your customer message through social media. Remember, just like offline relationships, online relationships are about communication: share valuable ideas with your target audience on a consistent basis and show you’re an asset to their lives by being adept.
You have to stop and think about how your content ties in with the interactions you want to create with customers. If you’re not prepared to think about these relationships, you may create little to no value to your customers
Also read: How to create a Content Marketing Strategy to π supercharge Your Business
Customer service
Content is changing how customer service teams are tackling common challenges and making interactions with customers, smarter, more efficient, and more meaningful
Companies are using Content for everything from organizing their customer data and collecting customer feedback – to building robust, intuitive chatbots and automating workflows.
Content should be relevant across all platforms and tailored to each channel. With an adequate strategy for distribution, your target audience will have access to the information they need and your digital presence becomes a valuable resource.
Conclusion
Content marketing is a powerful medium for building lasting relationships with your customers. It is your best, most efficient way to educate and influence your audience. It’s the marketing discipline that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience β and, ultimately, to drive profitable customer action
Create your own content marketing strategy and connect with the right audience. Our team of writers, designers, video producers, and developers help to create content that is optimized for all platforms β social media, search engines, and email. From planning to promotion, we plan for how your audience will engage with your content.
We make content that converts.
