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10 Great B2B Landing Page Examples that convert

10 Great B2B Landing Page Examples that convert

What’s most important when it comes to engaging audience? Landing Pages – A quick responsive and stylized landing page always hits on point when it comes to increase user engagement. There are a lots of examples of good B2B landing page and various ways to reduce bounce rate from your website.

An effective landing page is a necessity for users to know what they will be offered from your website. It is like a checklist for them to know if the website has the content that they are looking for. I have prepared a list of 10 more amazing landing page design which can help you in optimizing your website’s traffic with easy and efficient means.

Look out for these Landing Pages –

1. Startup Institute

Tip – Set expectations Upfront.

Startup Institute Landing Page

The landing page of Startup Institute offers signup form. Users generally get skeptic while giving up their personal information to any website. They always worry if their information would be misused by the site.

Startup Institute

Startup Institute plays smoothly with their user’s expectations and has setup a Q/A section next to the sign up form. The Q/A section indicates everything that will happen to their personal information when they sign up, and assures that their information will not be misused.

It is a great and effective way to increase user engagement.

2. Breather

Tip – Setup an attractive CTA. Implementing Microcopy

Breather - Landing Page Design

Open Breather, and instantly you will be given an insight into their working and then directed to a simple yet attractive CTA.


Breather implemented the microcopy with faces, connecting us with the real humans behind the design. It makes the user connect further with them. As the name suggests, their use of color pallets and empty spaces gives room to the user to breathe.

You should implement the use of microcopies in your landing page to make it user-friendly and engaging.

3. Poached

Tips – Be clear with what you offer.

Poached is a website which connects proprietors and culinary talent. When you open the website you get to know what it has to offer. “Food, Drinks, Jobs”.

There is a big , “Post a Job” and “Choose a City” CTAs to help you out. The landing page makes it simple and easy for you as a user to direct through the website. Hence, becomes more engaging.

4. Codecademy

Tips – Keep it simple.

Codecademy- Landing page

Codecademy landing page is very simple in design as well as in copy. The form at the top of the page is very simple and only requests email address, password and a username to sign up.

Users who need information before signing up for the website, the landing page has a video below the fold explaining the value addition through real life examples. The simplicity of this B2B landing page makes the intimidating looking world of coding, look very approachable.

5. Club W

Tips – Make your brand visible and likeable.

As you will open Club W website you will get to know what the website is about. The landing page clearly speaks out with its attractive header – ‘We are all about WINE”. The landing page has very efficiently utilized negative spaces.

With addition of images beneath the header, the website becomes more attractive to users. And, of course, the CTA button – ‘Email Us’, makes it more engaging. Club W presents a good example of how landing page should be lain out.

6. Khan Academy

Tips – Cater Information in variety

Khan Academy - Landing Page
Khan Academy

Khan Academy boldly uses homepage as landing page. Doing this, it took a large responsibility of catering a variety of audiences. All with different expectations and needs. Yet, Khan Academy does a brilliant job in maintaining user engagement.

It is a very good example of B2B landing page. This page is clearly designed for three different types of visitors: those who want to learn something, those who want to teach, and parents who are interested in using Khan Academy for their kids. And it very neatly presents all these sections on the landing page. And there is also a call to action button at the bottom of the page.

7. Cigital

Things that make this Cigital landing page work. Images used share relevance with the website. There is a simple description of the ebook, which tells users what they will be getting to know through it. There is one call-to-action — “READ THE EBOOK” — bright yellow color makes it stand out on the website.

The navigation at the top of the webpage was A/B tested by Hubspot to see whether it was necessary or not. In test results, the landing page without navigation tabs received more engagement in comparison to the original one.

8. Muck Rack

Tip – Make your landing page attractive

Muck Rack - Landing Page
Muck Rack

Muck Rack’s landing page offer page for both it’s audience. The form is split in two parts, one for finding Journalist and other for building free portfolio.

Apart from serving both its audience at the same time, the landing page is simple and visually stunning. it is interactive and offers scannable yet descriptive headers about Muck Rack’s services. it also includes testimonials from industry professionals.

9. Professional Wingman

Professional Wingman is a website which will help you find dates and meaningful relationships.

Landing page shows the outline about the coaching lessons and the process of hiring of a professional wingman. While filling up the form, users are asked to fill information. Sending an indirect message to the user that the website is meant for serious business.

10. Lyft

Tip – Motivate Users at the first sight

Lyft- Landing Page

Lyft’s landing page engages users instantly with targeting their motivation, through ‘Earn money easily.’

Lyft’s landing page is a very well utilized and executed landing page. It is one of the best examples of B2B landing page.

The form on the landing page is very interactive and has distinctive fill up spaces such as cities and numbers of hours the users opt to drive. When visitors fill out that information and press “Calculate,” they aren’t taken to a new page. Instead, they see a dollar amount followed by a new call-to-action button to “Apply Now”.

Wrapping Up

At the end of the day, a great landing page is simply the one that clearly defines its value to its audience and generates leads, but the most effective way to do this depends on your specific audience, brand, and business. While most landing page examples look different and use a variety of interesting strategies to pull in audiences, but they all serve one major purpose i.e mainly to get website visitors to convert to the next stage in the buyer’s journey. Do you find these B2B landing pages example inspiring? Tell us what you feel in the comments below.

If these examples have inspired you, but you are still confused about how to design your landing page? or just looking for more landing page design examples?

Do you want yours to be among the best B2B landing pages?

Nexuses is a B2B creative marketing agency, we craft and design all types of Landing pages fit exactly for your B2B business needs and that go along with every stage of the funnel. What are you waiting for? Start a chat with our design experts.