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Benefits of Social Media Marketing for Small Businesses

Social media is an excellent opportunity for you to grow your small business. It requires both strategy and creativity.

Whether you are running a small business or a big company, social media is always an essential piece of your business marketing strategy. 66% of the business organisations state that when they spent at least 6 hours on social media per week they have acquired more leads.

Marketing on social media websites involves posting content to social networking sites like Facebook, Twitter, LinkedIn, Instagram etc. It is a cost-effective method to promote your business.

Are you confused about how you will generate leads via social media? or how social media marketing for business works?

Do not worry! We have got you covered.

Here is why investing in social media is a wise business move.

1. Social media posts drive targeted traffic to your website

A recent study found that most adults are Facebook users and teenagers mostly use Instagram and Twitter so whatever your industry, segment and audience are, a substantial portion of your customers and leads are on social media

When you post a new blog or update your homepage, it takes a while to get traction with Google. This basically implies that very few customers will know about the new content until the next time they are searching for your product or service. Social media posts basically provide the audience with the information on where to find your new content and click through to your website because those posts primarily show up in the feeds of your followers or the people interested in your product. The traffic is typically very targeted. It will not just boost your traffic numbers but it will bring in the type of visitors you want to attract.

2. Using social media for business boosts your website’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are mostly forgotten and ignored. Sometimes a killer content strategy becomes an important factor in your search ranking and drives traffic to your optimized pages.

A lot of times, a simple thing such as re-sharing evergreen content (of course, in addition to sharing your new content too) does the trick of boosting your website’s SEO. With Facebook’s scheduling tool or Hootsuite (for Twitter), you can set the entire month all at once and you will be done.

3. Helps you understand your target audience

Social media marketing is highly effective when you interact with your customer base. By going through their tweets and status updates, you will gain insights into their daily lives and consumer behaviours and get information on-

  • Products they are buying and why are they buying those products
  • The kind of posts do they love to read and share and follow
  • What websites do they mostly visit

These insights have obvious marketing benefits. When you understand your customers, you will be able to create better content and compelling posts, which will lead to more traffic. Better understanding helps you identify customer pain points, improve sales conversions and even refine your product strategies.

4. An active social media presence builds relationships with your target audience

A lot of organisations take a hard-sell approach, giving their followers with discount offer codes, new product announcements promo discount but customers do not want to be pitched when they interact with you on social media. They want authentic engagement.

When you connect with your audience, it transforms your brand. You need to entertain and inform the audience with relevant content and form bonds over shared interests.

You need to build connections with industry leaders and influencers and develop top-notch products for promoters. With social media marketing, you will get a ton of exposure and that exposure brings in new leads. Over time, those leads become followers, followers become customers and loyal customers become dedicated brand promoters, continuing the cycle and over time, you will become more than a brand.

5. Social media advertisements allow targeting and retargeting

Social media platforms offer highly targeted advertisements, which can be customized according to your customers’ needs. Facebook ads, for example, target customers by factors like age, location, education level, industry and even user behaviour. Using an ads management tool like HubSpot will give you even more insights into your advertising campaigns. Connecting your advertisements to a CRM will allow you to see exactly which advertisements are turning prospects into customers.

6. Strong social media presence builds brand loyalty

Studies found that brands with active social media presence have more loyal customers than those who do not. When you are engaging the public on social media, you are mostly building connections and rapport and that shows customers you value them, not just as a source of revenue, but as people. Customers begin to see your brand as an entity that cares about them and has values, personality, and vision. And in this competitive market, that makes a huge difference.

Also Read: How to use Instagram for business

7. When it comes to newsjacking, social media is the ultimate king

In our media-saturated culture, it is very important for a brand to remain highlighted in media. When your brand gets mentioned on a show or gets tweeted by an influencer this perfectly gels your branding.

Jump in and engage, it can boost traffic. This strategy is known as newsjacking. It works best if you get your voice out there while there is still breaking news. If you join in late, you will just look like another business trying to get on with the trend.

Wrapping Up

Social Media is the best tool to connect with consumers and industry leaders. With a killer social media presence, you can build awareness, encourage engagement, provide support to your consumers also. Good social targeting helps you reach the big with a mature strategy. It helps you to leverage your brand, drive traffic back to your website. It is a win-win strategy. The benefits of social media marketing for business do not end with these mentioned above. It has an even wider aspect. Tell us about your opinion on what social media marketing can do for your brand and for small businesses in the comments below!

Do you also wish to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings and your traffic soar? We have got every solution to your social media marketing needs. Building social profiles to generating leads will be our responsibility while you can sit and relax a bit. Pull out your smartphone and give us a call. We will be waiting to hear from you!