Are you looking for landing page examples that convert?
Most B2B products and services can be difficult to fully capture on a landing page. Most B2B landing pages are laser-focused on one thing i.e capturing lead information for your sales team to follow up on.
Rather than just serving as a basic advertisement that shows a customer a product, a landing page aims to delight and engage a customer by offering them something that relates to the product or the business.
Do you want to get a great B2B landing page that promotes your offer clearly and lead visitors through consideration, towards conversion?
Here are some of the best examples of high-converting B2B landing pages that you can take inspiration from
You usually have less than 15 seconds to capture someone’s attention and show them they have clicked through the right place. This is especially true in the B2B world because decision-makers are always on the run to solve a specific business problem.
A great example is set by Active Campaign where they do not just target visitors who are searching for any old email marketing platform. They basically try to target visitors who care mostly about personalization and segmentation. They go by the headline “Put the right emails in front of the right people.” This heading gives relief to those who are having issues with targeting. The main focus of the headline is not on any specific features that ActiveCampaign. It focuses on the visitor and the goal they are mainly trying to accomplish. This is customer-centric marketing in action.
Tip: Solve the problem your visitors care about.
When you try to get B2B leads, it can be tempting to ask your target audience every possible question your sales team could possibly want to know about. “What’s your name? What’s your phone number? How big is your company? and so many questions are enough to make anyone want to click away.
This example from Shopify proves that sometimes less is actually more. Rather than scaring people away with a big old form of questions on the landing page, they make it easy. All you need to do is enter your email address and that will be all.
Tip: Make the landing page simple and easy
3. B2B Quotes
Many B2B landing pages have the exact same Call To Action buttons. “Start Your Free Trial,” or “Request a Consultation” these mostly work well but they are not always the best option to use all the time.
B2B Quotes shows how you can get more specific with your Call To Action to persuade more people to convert. The form at the top asks visitors to fill out some personal information about what they are looking for, and then ends with a button that says… drumroll… “Get 3 Quotes Now.”
It is simple and yet so powerful. By being specific about the number of quotes, the page sets exceptionally well. If the form simply said “Submit” then visitors would have no idea what they would get when they click that button. If visitors do not know what they are getting, then they have less reason to follow-through.
Tip: Get specific with your Call To Action
Thinkific has an all-arounder beautiful landing page form. About halfway through the page, they have included an interactive tool with the title: “This is how much you could earn on Thinkific.”
The tool on the page includes two fields that you can adjust: how much you plan to charge per online course, and how many students you estimate you will have. It is the most clever way to help visitors visualize their future success with the platform.
Tip: Point visitors what results they can expect
How do you tell visitors about your B2B tool if you do not know who your target audience is or why they want it in the first place? Many SaaS businesses face this challenge because they have multiple different target audiences and use cases. This means that it would take up a lot of space on the page to explain every single important point for every single person.
One of this landing page examples from HubSpot is unique. Rather than going into great detail about how all of the different segments can use their software, HubSpot created one short landing page to direct each segment of their audience into their own personalized demo.
Learn More About: The Step-by-Step Guide To Writing your Entire Landing Page Copy Here
Tip: Segment your leads with landing pages
Most people believe that Slack is a workplace chat platform. Well, this example perfectly shows how one can use the landing page to literally change the way people think about the product or service.
In the hero section, you can see Slack’s new positioning in action. According to the hero section of the landing page, “Slack is where work happens.”. It is not just for chatting with your colleagues.
The page describes the Slack platform as a “collaboration hub” where you can “create a channel for every conversation” and “find what you need quickly.” In just a few minutes, the landing page changes your opinion of Slack and makes a compelling case for why your business needs it.
Tip: Always try out new positioning on your landing page
Linking from a landing page to multiple different pages of your website is a big no. You want to keep visitors focused on a singular Call To Action so they are more likely to convert. But in B2B, sometimes the audience needs more details before they pull the trigger and decide to buy.
Take this example from Intercom where the main CTA is to start your free trial, but the page also offers the visitors with an option to learn more about how they can use the platform to acquire, support, and engage customers. Each of these buttons takes you to a different section of their website, with more details on different cases. It acts as a route for more problem-aware visitors to explore.
Tip: You might have to link out to other pages if visitors need more information
One of the beautiful thing about landing pages is that you can actually test and see what works best for your audience. Unbounce has done the same with their landing page. Their team wanted to test two variants of this top-of-funnel page.
Rather than running a traditional A/B Test, their team decided to use Smart Traffic to get results faster. With Smart Traffic, one can use AI to match each visitor to the variant that’s most likely to convert.
Tip: Test multiple variants of the landing page
Social proof and testimonials have always proved to be essential. While in most cases a snazzy headshot photo and a great quote from one of your customers work great, but there are also other ways you can build trust on your landing page.
Blink shows three different types of social proof you can use to persuade visitors. First, they hit you with the logos of some of their “Select Clients,” which include heavy-hitters like Google, Amazon, Starbucks and NASA. Then, the page directs you to some testimonials from their satisfied clients. Lastly, they show off the industry awards Blink has won over the years.
Including one or two testimonials can be helpful but when you include this much social proof on the page it creates a bandwagon effect that is hard to resist.
Tip: Include the right kind of proof because you need to build trust and loyalty.
When evaluating B2B tools, business thought leaders rarely make a purchase based on the first landing page they see. Since this is a business investment, most folks do their due diligence and research all possible options before making a final decision.
That’s why the competitor’s landing pages have become a thing. The main idea is that you can bid on a keyword or brand name using Google Ads, and create a landing page that directly compares your product or service to the one visitors are actually searching for.
This page from Zoho comes up when you search for “Mailchimp alternatives,” for example. While you can’t use competitor names in your ads, you can use them at the top of your landing page to help make the page more relevant. This is an interesting approach that has got many organizations bidding on their own brand names to stave off the competition.
Tip: Use landing pages so as to target your competitors
At the end of the day, a great landing page is simply the one that clearly defines its value to its audience and generates leads, but the most effective way to do this depends on your specific audience, brand, and business. While most landing page examples look different and use a variety of interesting strategies to pull in audiences, but they all serve one major purpose i.e mainly to get website visitors to convert to the next stage in the buyer’s journey. Do you find these B2B landing pages example inspiring? Tell us what you feel in the comments below.
If these examples have inspired you, but you are still confused about how to design your landing page? or just looking for more landing page design examples?
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