Email is quickly growing as the preferred channel “of marketing” for B2B business owners. Email not only allows direct communication with customers but also delivers a higher return on investment than any other marketing channel. Recent studies show that Return on Investment of B2B email
Small businesses can have amazing products or services but still can fail to survive the tough competition and ultimately shut down. According to statistics around 50 % of the small businesses fold by their fifth year. For most, success or failure of the business is
To expand the business visibility and the brand’s influence what could be a better way to market campaigns and generate leads? The answer would be “EMAIL MARKETING” Lead generation efforts can be easily boosted with proper inbound and outbound email marketing strategies, But for those
YouTube, a platform where users upload, view, rate, share, add to playlists, report, comment, and subscribe to other users. If one is looking for video marketing strategies, then there is no better platform than YouTube. YouTube is the most visited website on the entire internet
Conversion rate is one of the most critical metrics for an organization’s website. Every business wants more leads since lead turns into customers, and customers bring in the revenue. no leads = no revenue Conversions are the cash crop of B2B business, they are where
Search Engine Optimization( SEO ) and Pay Per Click ( PPC ) are the most common types of campaigns you will find within a digital marketing strategy — but what exactly are they? Is it necessary to do both? If you are on a tight
The wonderful world of Twitter has unlocked business opportunities for most type of user from emerging artist to famous celebrities, for big brands, news sources, commoners, marketers and (most importantly for you) B2B business houses. B2B Twitter marketing presents opportunities to the users – a
